ALPHA AND OMEGA, shift culture on Earth as it is in Heaven with the Gospel of Jesus Christ




My name is Phil and my wife's name is Eranthi. We are married with a beautiful daughter and are based in London (United Kingdom).

Our clothing brand, ALPHA AND OMEGA, was birthed out of frustration really. It all started on a cold winter, back in 2017, when we realised there was little to no mention about Jesus Christ during the Christmas season. When in fact, this season could provide us with the perfect opportunity to tell someone about Jesus.

My wife and I are fully aware that Jesus was not born in winter, but we also understand that every opportunity to preach the Gospel is critical, and whether in season or out of season we still preach Christ. And every day is sanctified by God and belongs to God as long as we walk by faith and discernment.

God used that frustration in our hearts to give birth to our first Christian knitwear company, ALPHA AND OMEGA, with knitted bespoke jumpers being our primary focus.

ALPHA AND OMEGA, founded in 2017, is a christian knitwear British designer brand with the objective of spreading the Gospel of Jesus Christ through beautiful bespoke knitted Jumpers. It also allows us the opportunity to share the greatest act of love from God to mankind, which is the good news of salvation the world desperately needs (2 Peter 3:9).

The journey has not always been easy. The following 4 years were challenging. We went through ups and down because the enemy wanted to kill the dream God put in us. A dream that would impact the world in a way that was never seen before, according to God's divine purpose. However, we matured in the process as a family, never gave up and focused on the joy that was within us with our eyes firmly fixed on the vision. One thing we did was to simply follow biblical principals by writing down the vision according to Habakkuk 2:2-4, which says:

Habakkuk 2:2-4

Then the Lord replied:

“Write down the revelation
    and make it plain on tablets
    so that a herald may run with it.
For the revelation awaits an appointed time;
    it speaks of the end
    and will not prove false.
Though it linger, wait for it;
    it will certainly come
    and will not delay.

“See, the enemy is puffed up;
    his desires are not upright—
    but the righteous person will live by his faithfulness

We wrote the vision down in detail, in a book to remind ourselves what God had in mind for us, and through us to the whole world (see picture below)

From there, our first design, the 'Jesus Our Lord' nativity jumper was launched in December 2021. It became our best selling product because the nativity story is eternal which makes this jumper relevant for years to come until the return of Jesus Christ. This nativity jumper depicts Jesus wrapped in swaddling cloth, lying in a manager. This was the sign to the shepherds of the birth of the Saviour, Jesus Christ. This is a design that will never go out of fashion but instead serves as a reminder to us, to our children and to the world of the hope that is found in Christ Jesus from his birth to his death and resurrection.

See below our first commercial on Facebook and Instagram (Please click to follow us)


Our vision is to shift culture to a kingdom culture on earth as it is in heaven fulfilling the prophecy written in Isaiah 2:2-3, and to become the number ONE christian brand to go to in order to get knitted products that will help to open up a conversation about Christ:

Isaiah 2:2-3

In the last days

the mountain of the Lord’s temple will be established
    as the highest of the mountains;
it will be exalted above the hills,
    and all nations will stream to it.

Many peoples will come and say,

“Come, let us go up to the mountain of the Lord,
    to the temple of the God of Jacob.
He will teach us his ways,
    so that we may walk in his paths.”
The law will go out from Zion,
    the word of the Lord from Jerusalem.


Zechariah 2:10 says,
Zechariah 2:10

10 Do not despise these small beginnings, for the Lord rejoices to see the work begin,.."

We started with one jumper but in a space of a year, God caused us to expand our collection to include HOODIES, T-SHIRTS, SWEATSHIRTSHATS, CAPS and SOCKS, each engraved with a special biblical inscription on them to reach out the community, and have a positive impact on the way we do outreach. The objectives of wearing Alpha and Omega clothing are to:

      1. Open up a conversation about God,
      2. Create a sense of unity among Christians,
      3. Effectively infiltrate the culture with the good news of Jesus Christ inc. schools, universities, restaurants, public areas, workplace ... etc
      The Bible says in Proverbs 3: 5-6, "Trust in the Lord with all your heart, and do not lean on your own understanding. In all your ways acknowledge him, and he will make straight your paths." With that scripture in mind, and knowing that God is faithful, this is what's next for ALPHA AND OMEGA:

      - We are currently working on a project called the ALPHA AND OMEGA 'SPREAD HOPE' Movement collection that will reach the whole world, starting from the UK. It will involve a movement of regular men and women, like you and me, used by God, as ministers of fire motivated by love to spread hope to the loss, the broken-hearted everywhere they go. This movement will be unmovable, unshakable and the gates of hell shall not prevail against it because this is the work of the Lord. ALPHA AND OMEGA 'SPREAD HOPE' MOVEMENT will be a fulfillment  of Joel 2:2, which says:

      Joel 2: 2

      "... A people come, great and strong,
      The like of whom has never been;
      Nor will there ever be any such after them,
      Even for many successive generations."

      Please subscribe to our mailing list or follow us on Facebook and Instagram to receive the latest updates about ALPHA AND OMEGA 'SPREAD HOPE' MOVEMENT.

      - We have also got some exciting news to share. In order to fulfill the great commission set by our Lord and Saviour Jesus Christ,  we will be raising up ALPHA AND OMEGA BRAND AMBASSADORS in every country and every state in the world, as directed by the Spirit of the Living God, to be the voice of what God is doing through Alpha And Omega brand. Play your part in the great commission and build upon the foundation that is currently being laid out by God through ALPHA AND OMEGA. We cannot do this alone and we need your support on this. Please subscribe to our mailing list to find out more about this unique opportunity.

      - To support the vision mentioned above, if God permits, we will be launching an app that will bring the body of Christ together. 

      - We believe in collaborating with other like-minded spirit filled Christian brands to build a long lasting legacy on earth as it is in heaven that will serve as a good foundation for the future according to 1Timothy 6:17-19. We therefore aim to build a platform that will give a voice to other voiceless christian brands as the Spirit leads.

      - Soul winning is the heartbeat of our heavenly Father and ALPHA AND OMEGA was founded on the love of Father to win souls for Jesus Christ. We are on a mission to reap the greatest harvest of souls we've ever seen to fulfill the prophecy written about us in Habakkuk 2: 14, "For the earth will be filled with the knowledge of the glory of the LORD as the waters cover the sea." We want to see and be part of Gospel crusades, evangelism outreach and discipleship events.

      - And anything else the Lord lays on our heart to do for his Kingdom...

      If you believe in the mission, would you join us today and make this your own? Please subscribe to our mailing list and follow us on social media for more information about what's next with ALPHA AND OMEGA.


      If you are reading this, it is because you also believe in this vision and the great commission. And if you wear one of our products, we would like to say 'Thank you' and 'Thank you for your support'. If you haven't got one of our products, we would like to encourage you to get at least one and be part of this movement, and join our exclusive community of like minded believers by SUBSCRIBING. You can do this by clicking on the 'JOIN US NOW' button at the 'RIGHT-HAND SIDE OF YOUR SCREEN' 👉, or by adding your email at the 'BOTTOM RIGHT-HAND SIDE OF THIS PAGE👇  in order to keep up to date with our latest releases and to be encouraged also.

      How can you support us?  Follow us on FACEBOOK and INSTAGRAM, or drop us a message by using the Contact Us page to say hello. And Tell friends, family and the whole world about Jesus Christ!

      Tell! Tell! Tell!🔥😇🙏🏻

      God bless you and it is time for you to release the vision the Lord has put in you. Each one of us is unique and we all have a special ministry to fulfill, but together as the body of Christ, we can achieve more for the Kingdom.


      Our 4-year old daughter had a dream where she was in the presence of our Lord Jesus Christ and the angels, who were busy building a tower. She asked Jesus what he was doing and why he was taking so long. To which Jesus replied to her to wait a minute because he was busy building a tower. 

      Our daughter shared her dream with her spirit filled, prayerful great grand-mother who shortly revealed that the Tower was actually the church being built. Proverbs 18:10 which says, "The name of the LORD is a strong tower; the righteous run to it and are safe." suddenly came to life as we were listening to a worship song with the exact same words. This for us was a confirmation that the church in the last days will be dynamic and operate in so much power that people in the world will not be able to deny that there is only one True and living God. ALPHA AND OMEGA is playing a vital role in God's plan for these last days. If you are reading this, then this is addressed to you because you are that church and tower, Jesus Christ was referring to and we would like you to support us in this mission. 

      On the other hand, every time we wake up in the morning, we remind ourselves that God, the Alpha and Omega, the creator of all things, in whom we live and move and have our being, will never leave us nor forsake us. He knows the end from the beginning and the beginning from the end, and he will direct our paths today.

      Remind yourself daily of this truth and fear will have no power over you. Be encouraged and every time you wear any of our products, let it be your reminder to tell somebody about God's love and his power.


      Phil and Eranthi, Founders of ALPHA AND OMEGA